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Seller's Guide: Choosing An Agent |
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10 tips
for choosing a real estate agent
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Locate at
least three (preferably five) real estate professionals.
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Look
around your neighborhood. Is the same for-sale sign in every other yard?
Call this agent and arrange for an interview.
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Use the
Internet. You're already on keweenawrealestate.com Web site. It's easy
to search for a RE/MAX Douglass agent by clicking to the
agent page.
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Ask a
neighbor or friend. Who sold them their current home? Who would they
list with if they wanted to sell? What have they heard about local
agents?
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Interview the
real estate professionals you identified. Having a conversation with the
person is a good way to find out if your personalities and goals match.
Also, there are things you'll want to ask.
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"Are you a
REALTOR?" You'll probably have the best luck finding the right home if
you work with a REALTOR, not simply a real estate agent. REALTORS are
members of the National Association of Realtors. They are generally
full-time agents who have committed financially, educationally and
professionally to being an expert in the real estate industry. All
RE/MAX Douglass professionals are Realtors.
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"How often
can I expect to hear from you?" Many agents contact sellers on a regular
basis to update them on how many showings their property has had and
what potential buyers said after viewing your home.
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"Have you
sold properties like mine?" You want to be sure the agent you hire is
familiar with the price range and property type you need him or her to
market and sell. Ask for an example or two of similar properties they've
handled recently.
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"How
quickly can I expect return phone calls?" You don't want to be ignored.
If the agent doesn't have a callback policy ("You'll hear back from me
within two hours/30 minutes/before the day ends"), you may not get the
service you expect.
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"How will
you market my property?" If the agent doesn't have a strong marketing
plan, move on. Ask for examples of how the agent marketed a similar
property in the past.
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"Are you a
full-time agent?" "Hobby agents" won't be as capable of meeting your
expectations because their attention is divided by other
responsibilities. Limit your search to full-time agents. All RE/MAX
Douglass Real Estate Realtors are full-time agents.
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"Will you
give me your honest feedback?" Avoid "yes-men." If your house isn't
selling because the wallpaper is the wrong color, you need to know. When
you find a strong agent, you'll get more out of each meeting.
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Compare
interview notes. Think about each agent, and decide which one is right for
you. You should choose someone aggressive, but who doesn't make you feel
anxious or pressured.
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Experience
pays. Experienced real estate professionals often earn designations that
separate them from the pack. These designations are earned through precise
training to help the agent become a specialist in certain areas. Pay
attention to agents who have designations listed after their names on
business cards. Specifically ask the agent what each one means.
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Find an agent
who is savvy about technology. Through the online tools available to agents
these days, you can expect nearly immediate e-mails about new property
listings and quick replies to your queries.
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Ask for
references. This shouldn't be a big deal; it's a last-step investigation
that could confirm or reject your current impression of the agent.
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Before signing
a contract, know that the term "Disclosed Dual Agent" often means that the
real estate agency does not represent your interests 100-percent. RE/MAX
Douglass Real Estate is a “Designated Agency” office and they will walk you
through all the details.
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Ask the agent
who is your top choice to do an informal walk-through of your home. Find out
if he or she thinks your property will need new paint, carpet or repairs, or
whether it should sell as-is. Ask how he or she believes this will influence
the strength of your negotiations with buyers. Ultimately, a home inspector
will do a complete evaluation of your home's strengths and weaknesses, but
knowing how an agent wants to present your home will help you decide whether
or not you want to work with that person.
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Select a
strong negotiator. Unless you have oodles of money, you'll want a strong
negotiator on your side. Ask your agent whether he or she has ever been in a
tough negotiating situation and ask how he or she negotiated a price with
which the client was happy.
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Talk money.
Usually the seller in a transaction foots the bill for a real estate
professional's commission, so ask point-blank what your financial
obligations are throughout the process.
Why
use RE/MAX?
When you choose a
RE/MAX Sales Associate to sell your home or help you purchase a new home, you'll
experience a whole new level of service.
First, RE/MAX Associates are The Hometown Experts With a World of Experience®.
Across the globe, they make their living in the same communities in which they
live. They're the people next door, or just down the block.
Consummate professionals, RE/MAX Associates on average lead agents of competing
brands in advanced real estate education and production. That's why they're
known as "The Real Estate Leaders®" and why no one in the world sells more real
estate than RE/MAX.
Customer Satisfaction
The proof of quality service is in repeat customers and in customers who refer
RE/MAX Associates to their friends. RE/MAX Sales Associates average 70 percent
of their business from repeats and referrals, while other agents average about
30 percent from those sources.
Education
RE/MAX Associates lead agents of competing brands in professional designations,
which denote specialized training and education. They dominate the Accredited
Buyer Representative (ABR), Certified Relocation Professional (CRP), Certified
Residential Specialist (CRS) and Leadership Training Graduate (LTG) ranks.
For All You're Worth®
On average, RE/MAX associates sell more real estate than other agents. They are
better qualified to set the right price for the homes they list, are better
equipped to market those homes, and are likely to find a buyer in a shorter
period of time. That experience and education also means they are better
qualified to find the right home for any buyer.
Competitive Advantage
The real estate network that has the most competitive advantages to offer both
home buyers and sellers will be an industry leader, and RE/MAX is that network.
No one in the world sells more real estate than RE/MAX.
When you look for the highest quality real estate service, look to a RE/MAX
Associate. RE/MAX Associates are "The Real Estate Leaders®".
Advertising
On average, a RE/MAX Associate spends more than $10,000 each year on personal
promotion and on individual and group advertising. Personal advertising plus
national television advertising and Internet exposure generates the highest
number of prospects in the industry.
Network Size
The revolutionary RE/MAX Concept of enabling real estate professionals to
maximize their business potential has evolved into an organization of more than
114,000 Sales Associates in more than 6,100 offices.
The RE/MAX Balloon Logo
The red, white and blue RE/MAX Balloon, with its "Above the Crowd®" slogan, is
one of the most recognizable business logos in the world. With more than 90
RE/MAX Hot Air Balloons around the globe, RE/MAX has the world's largest balloon
fleet.
The Sign That Brings You Home®
The famous red-over-white-over-blue RE/MAX yard sign and your RE/MAX agent lead
you to properties in areas in which you'll want to live and work. If you want to
sell your property, the RE/MAX yard sign attracts buyers. Nobody sells more real
estate than RE/MAX.
An Industry Leader
RE/MAX was the first real estate network to be involved in more than 1 million
transaction sides in a single year. Each transaction or sale consists of two
sides, the listing side and the selling side.
Global Expansion
With offices in more than 60 countries worldwide, RE/MAX is one of the
fastest-growing real estate franchise networks on the planet.
Main Street. Not Wall Street.®
Being locally owned and operated, RE/MAX offices are staffed with professionals
who live in the area they work in. Thus, committed to their local community,
they have a deep personal interest in the customers they serve.
Home of the Best Agents®
In a business environment of mergers and acquisitions, RE/MAX is the only major
real estate network still owned and directed by its founders. The excellence of
RE/MAX Broker/Owners and Sales Associates has led to an ever-increasing number
of accolades from the business community at large. "Entrepreneur" magazine's
27th Annual Franchise 500® study moved RE/MAX from its No. 10 position in 2005
to No. 8 in 2006. It also named RE/MAX: "Best of the Best" for real estate
services for the sixth time in seven years; No. 9 on the Top Global Franchises
list; No. 4 among Top Low-Cost Franchises; and No. 11 among Fastest-Growing
Franchises.
More Than 33 Years "Above the Crowd®"
RE/MAX - now an established industry leader - celebrated its 33rd anniversary in
2006 and looks ahead to even greater real estate achievement in the years ahead. |
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